Nike Retail Store
Nike, aptly names after the Greek goddess of Victory, have come a far way from the days of pouring liquid rubber compound into a waffle iron to experiment with a sole suitable for the running track, such as Waffle Racer, Air force One and Air Max 97. Since then Nike has collaborated with aerospace engineers, to invent durable bags filled with pressurized gas that compresses under impact, then springs back, to create the first Air-Sole unit. The results lie in Nike air cushioning which hit the stores in 1977. in 2009 consumers have the choice of striking sporty colour combos and corduroy in almost any of the old and new styles they like.
Saturday May 23rd saw the opening of Cape Towns first ever Nike Sportswear Retail Store. Located in the new fashion wing of the V&A Waterfront, Nike Sportswear Cape Town will be the first location in Africa to only stock the complete Nike Sportswear collection, including seasonal exclusives such as the Air Force One, All Star Edition, Nike's collaboration with New York DJ and sneaker idol, Clark Kent.
Cape Town is one of Africa's most iconic destinations, while home to sporting greats, the legendary footballer Benni McCarthy, and international professional dancer Amy Rosslind. Cape Town is also home to an eclectic mix of individuals, most of whom are active in African street style and culture, such as the self-confessed, sneaker obsessed Hayden Manual. These three individuals have remained true to their passion for sports and fashion, and to Cape Town. For the opening of the flagship store, Nike Sportswear Cape Town will feature these three individuals in a campaign translating what it means for them to be true to their sport, their life, and Cape Town.
The team is friendly, knowledgeable and eager to help. Go and take a peek into the history of sport through Nike's eyes. You might just walk away with a brand new pair of feet.